Enlist the help of home supply stores and others to deliver "sod" to the devestated neighborhoods about a week before the first big home game. Partner with the university to send out volunteers to help lay the sod. Currently lots of folks have areas in their yard that are just dirt. In the current weather, this either creates blowing dust or mud. The necessary job of tearing down damaged houses just creates more dust. In the short term, greenery makes people feel better, contains the dust, and helps restore the land. It just looks better. Plus- I'm really tired of vacuuming!
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