Tuscaloosa only has 2 dedicated "bike" shops. For a town of 100,000 people - that is LOW! I just Googled a few other small towns of our size and searched for their bike shops - all had 6-8 shops at least (Memphis, TN, Sacramento, CA, Roanoke, VA, Ventura, CA). Making Tuscaloosa more bikeable would demand more bike shops, employing people to own those bike shops, service those bikes, sell those bikes. Bike shops also can be a place to gather, which would nurture coffee shops and cafes to cluster around that single bike shop - it's a domino effect!